Tools

List the user's brands with niche and connected platforms, and which one is active.

Get a brand's full profile: basics (name, language, strategy summary), the onboarding brief (niche, audience, pain, promise, tone, pillars, taboo topics), connected social accounts with follower counts, business segment and subscription status.

Get the brand's visual identity kit (colors, fonts, logo, palette, voice description) used by the video editor and carousels.

Get the brand's connected accounts with followers, followersGained30d (null when there is no metric snapshot at least 30 days old), total videos, reach, and lastSyncedAt.

List the brand's published videos with metrics and classification (funnelStage, format, communicationStyle, mediaType).

Get one of the brand's videos by platformVideoId: full metrics (incl. averageWatchTime, reach, saves), plus the AI analysis and transcript when they exist (null otherwise).

Totals for videos published in the last N days (7|30|90, default 30): videoCount, views, likes, comments, shares, saves, averageEngagementPct; the same for the previous window; deltaPct per metric (null when the previous value is 0); and the topVideo by views.

Rank the brand's videos published in the last N days (default 30) by metric: views | engagement | saves | shares | likes.

Daily aggregated metrics per connected account between from and to (YYYY-MM-DD, inclusive; range capped to the last 180 days before `to`).

Get median/p75/p90 view and engagement benchmarks for the brand's niche.

Get the brand's AI-derived voice profile (status, confidence, profile, exemplars) and form profile (status, profile, stats).

Manually classify one of the brand's published videos (by platformVideoId): funnel (tofu | mofu | bofu), format (taxonomy slug, e.g. talking_head, tutorial, listicle) and/or communicationStyle (style slug).

List the brand's content cards (board + calendar) as summaries: id, title, idea, status, platforms, postedAt, mediaType, category, funnelStage, format, updatedAt.

Get one content card's full detail by id: the script (hook, body, cta, caption), planning fields (status, platforms, postedAt, mediaType, category, funnelStage, format, communicationStyle, targetDurationSeconds) and how many references and AI generations it has.

List the AI script generations saved for a content card (newest first): title, hook, cta and the alternative body/caption options each run produced.

List the references (videos, links, files) attached to a content card, in order: id, referenceType, referenceUrl, position, title.

Get the last N messages (default 20, max 100) of the refine chat attached to a content card, as { role, content } pairs, plus the total message count.

Create a new content card on the board/calendar (no AI).

Edit a content card's editorial fields (no AI).

Move a content card on the kanban board: change its column (status) and/or its order within a column.

Set the planned calendar date for a content card (the day it should be posted).

Clear a content card's planned calendar date (sets posted_at to null).

Delete a content card from the board/calendar by id.

Set the order of cards inside one kanban column (status: idea | draft | edited | posted).

Create a copy of a content card (same title, idea, script, caption, platforms, mediaType, format, category, funnelStage, communicationStyle, targetDurationSeconds) at the bottom of the idea column, with no planned date.

Create 1-20 content cards in one call (no AI).

List the brand's active brainstorm suggestions with reasons.

Accept a brainstorm suggestion: creates a content card in the idea column from its title, idea and funnel stage (no AI), then marks the suggestion as added with contentId.

Mark a brainstorm suggestion as dismissed so it leaves the pending list.

List the brand's AI-generated insight tiles.

Get the latest homepage insight cards generated for the brand (insights array, how many videos they were based on, language).

List the brand's saved reference videos (with catalog videoId, note and whether an analysis exists, use get_catalog_video for the transcript) and creator inspirations (creatorId for get_creator / get_creator_analysis).

Get the stored deep analysis for a saved creator by creatorId.

Get the brand's content calendar for a date range as one entry per day (empty days included), each with the cards planned for that day (id, title, status, platforms, mediaType, postedAt).

Search the shared reference catalog of top-performing creator videos.

Get one catalog video by id with its stored analysis (transcript and virality score) when one exists.

Search catalog creators by name or handle (min 2 chars).

Get a catalog creator by id: profile, AI summary, platform accounts and their 5 most-viewed catalog videos.

List the recurring script patterns detected in a niche's viral videos (name, description, structure, average virality, usage count).

List facts the app has learned about the creator (story, pillars, arguments, restrictions, preferences, products, milestones, voice, audience, goals).

Get the brand's script preferences: content pillars with weights, preferred formats, default duration, approved and banned hooks, standing instructions.

List things the brand never wants in its content (restrictions), with where each one came from.

Get the AI-maintained memory of who this creator is (free text plus structured fields).

Get the creator interview outcome: phase, origin story, 90-day goals, what content already works, struggles, themes and voice.

List the brand's macro content topics grouped from its creator facts, with usage counts and the fact ids behind each one.

Add a restriction: something the brand never wants in its content.

Permanently delete one restriction by id (from list_restrictions).

Update the brand's script preferences.

Record a fact about the creator in the learning ledger (source manual, status active).

Archive a creator fact by id so it stops feeding generation.

Permanently remove a saved reference video (id from list_saved_references).

Hide a creator (by handle, with or without @) from this brand's reference catalog searches.

Show a previously hidden creator (by handle) in this brand's reference catalog again.

Update the brand's visual identity kit: colors (primary, accent, background, foreground, palette), fonts (fontFamily, headingFont), logoUrl, voiceDescription.

Update the brand's strategy brief (onboarding brief).

List trending topic clusters matched to the brand, best fit first: fit score and reasons, a suggested angle, and the cluster's title, description, category, platforms, momentum, tags, post count and average virality.

Get one trend cluster by clusterId, plus the brand's fit (score, reasons, suggested angle, content guide) when the cluster is in the brand's feed.

List the brand's carousel drafts from the Carousel Studio (title, slide count, last edit).

Get one carousel draft with its slides (role, image prompt, headline/body/CTA texts).

List carousel/video publish jobs sent to Instagram or TikTok: status, scheduled time, per-platform result (permalink or error).

List the brand's video editor projects (name, status queued|processing|preview_ready|ready|failed, language, enabled edits, durations).

Get the latest render job of a video editor project: status, stage, progress percent, error code, plus the url of the project in the Dalea video editor.

Search the user's Dalea workspace: planned/written contents, the reference video catalog, and creators.

Fetch the full text of a search result by id (content:<id> = script with hook/body/cta/caption; catalog:<id> = reference video caption + transcript; creator:<id> = creator bio and summary).

Fetch fresh metrics from every connected TikTok/Instagram account (platform APIs + scrape).

AI-generate a working title.

Replace the brand's active brainstorm set with freshly generated suggestions (optional manualContext steers them).

Regenerate the brand's homepage insights from its synced videos (needs 10+ videos).

Save a TikTok/Instagram video or creator profile URL as a brand reference (scrapes it if unknown; video analysis runs in the background).

Run (or return the cached) AI deep analysis of a saved creator by creatorId.

Generate a full AI script (hook, CTA, body and caption options; carousel slides for carousels) for 1-5 content cards and save it to each card.

Generate up to 3 AI hook (opening line) suggestions for a content card, using the brand's context, memory and references.

Generate up to 3 AI body (script development) suggestions for a content card, using the brand's context, memory and references.

Generate up to 3 AI call-to-action suggestions for a content card, using the brand's context, memory and references.

Generate up to 3 AI caption suggestions for a content card, using the brand's context, memory and references.