Tools

List the user's brands with niche and connected platforms, and which one is active.

Get a brand's full profile: basics (name, language, strategy summary), the complete strategy brief (niche, audience, pain, promise, tone, pillars, taboo topics, offer URL/mode/details, site URL, page style and profile insights), connected social accounts with follower counts, business segment and subscription (status, currentPeriodEnd, cancelAtPeriodEnd, trialEnd, brandSlots).

Get the brand's visual identity kit (colors, fonts, logo, palette, voice description) used by the video editor and carousels.

Update the brand's visual identity kit: colors (primary, accent, background, foreground, palette), fonts (fontFamily, headingFont), logoUrl, voiceDescription.

Update the brand's strategy brief (onboarding brief).

Get the brand's AI-derived voice profile (status, confidence, profile, exemplars) and form profile (status, profile, stats).

Rename a brand or change its contentLanguage (a supported Dalea locale).

Read the brand's business analysis: product, audience, pains, benefits, differentiators, competitors and confidence, plus source URL, status and error.

Analyze a public website to understand the brand's business.

Create a private signed upload URL for a brand manual PDF up to 10 MiB.

Extract visual identity from exactly one of siteUrl or pdfPath (from create_brand_kit_upload).

Upload raw base64 image bytes (no data URL prefix), PNG/JPEG/WebP up to 2 MiB, and save the logo in this brand's visual kit.

Infer updated positioning, audience, pillars and insights from connected social profiles.

Get the brand's connected accounts with followers, following, followersGained over the last `days` days (7-365, default 30; net followers, gains minus losses, measured from the last snapshot at or before the start of the window, or from the first snapshot when the account was connected more recently) with followersGainedDays echoing the window, totalVideos, reach, source (oauth | scrape), lastSnapshotAt, lastSyncedAt, lastScrapedAt and lastUpdatedAt (source-aware sync/scrape freshness).

Follower growth and views per day (or week) for the brand's connected accounts, per account and in total.

List the brand's published posts with metrics, classificationSources and classification (funnelStage, format, communicationStyle, mediaType).

Get an own post by platformVideoId (optional platform disambiguates).

Analyze one of the brand's own published video posts using the same pipeline as Dalea.

Totals for videos published in the last N days (7|30|90, default 30): videoCount, views, likes, comments, shares, saves, averageEngagementPct; the same for the previous window; deltaPct per metric (null when the previous value is 0); and the topVideo by views.

Rank the brand's videos published in the last N days (default 30) by metric: views | engagement | saves | shares | likes.

Per-sync snapshots of the brand's video posts between from and to (YYYY-MM-DD, inclusive; range capped to the last 180 days before `to`).

Get median/p75/p90 view and engagement benchmarks for the brand's niche.

Manually classify one of the brand's published videos (by platformVideoId): funnel (tofu | mofu | bofu), format (taxonomy slug, e.g. talking_head, tutorial, listicle) and/or communicationStyle (style slug).

Fetch fresh metrics from every connected TikTok/Instagram account.

List the brand's AI-generated insight tiles.

Read saved homepage insights with generatedAt, currentVideoCount, scope and freshness (missing/insufficient_data/stale/available, reasons and canGenerate).

Regenerate the brand's homepage insights from up to 50 top-view video posts in the last 365 days (needs 10+ videos; images/carousels excluded).

List the brand's content cards (board + calendar) as summaries: id, title, idea, status, platforms, postedAt, mediaType, category, funnelStage, format, createdAt, updatedAt.

Get one content card's full detail by id: the script (hook, body, cta, caption), planning fields (status, platforms, postedAt, mediaType, category, funnelStage, format, communicationStyle, targetDurationSeconds), the web searches the AI ran for it (webSearch: queries and result links) and how many references and AI generations it has.

List the references attached to a content card, in order: referenceType (video | creator | link | document), title, referenceUrl and referenceId.

Create a new content card on the board/calendar (no AI).

Create 1-20 content cards in one call (no AI).

Edit a content card's editorial fields (no AI).

Create a copy of a content card (same title, idea, script, caption, platforms, mediaType, format, category, funnelStage, communicationStyle, targetDurationSeconds) at the bottom of the idea column, with no planned date.

Move a content card on the kanban board: change its column (status) and/or its order within a column.

Set the order of cards inside one kanban column (status: idea | draft | edited | posted).

Set the planned calendar date for a content card (the day it should be posted).

Clear a content card's planned calendar date (sets posted_at to null).

Delete a content card from the board/calendar by id.

Get the brand's content calendar for a date range as one entry per day (empty days included), each with the cards planned for that day (id, title, status, platforms, mediaType, postedAt).

AI-generate a working title.

Attach a catalog/owned video or catalog creator to a content card.

Remove an attachment (video, creator or source) from a content card.

Prepare a private signed PDF upload for this brand (10 MiB, expires in 2 hours).

Attach an article URL, raw text (200, 150000 characters), or uploaded PDF and start AI extraction in the background.

Read source extraction status, errors, highlights and a paginated excerpt of the full text, without generating AI output.

Retry a failed or stalled source extraction in the background.

Create a content card from an article URL, raw text or uploaded PDF.

Enable or disable manual web research for script generation on this card, preserving existing citations and script options.

Generate a full AI script (hook, CTA, body and caption options; carousel slides for carousels) for 1-5 content cards and save it to each card.

Generate up to 3 AI hook (opening line) suggestions for a content card, using the brand's context, memory and references.

Generate up to 3 AI body (script development) suggestions for a content card, using the brand's context, memory and references.

Generate up to 3 AI call-to-action suggestions for a content card, using the brand's context, memory and references.

Generate up to 3 AI caption suggestions for a content card, using the brand's context, memory and references.

List the AI script generations saved for a content card (newest first): title, hook, cta and the alternative body/caption options each run produced.

Get the last N messages (default 20, max 100) of the refine chat attached to a content card, with text, refinement IDs, preview status, proposed changes and settings, plus the total message count.

Refine or discuss a script with Dalea's shared brand voice, memory, restrictions, source text and chat history.

Apply or dismiss a saved refinement preview without another AI call.

List the brand's active brainstorm suggestions with reasons.

Accept a brainstorm suggestion: creates a content card in the idea column from its title, idea and funnel stage (no AI), then marks the suggestion as added with contentId.

Mark a brainstorm suggestion as dismissed so it leaves the pending list.

Replace the brand's active brainstorm set with freshly generated suggestions (optional manualContext steers them).

List saved reference videos with thumbnails, URLs, metrics, engagement percentage, topics, note and analysisStatus in the brand language, plus creator inspirations with hasDeepAnalysis.

Save a TikTok/Instagram video or creator profile URL as a brand reference (scrapes it if unknown; video analysis runs in the background).

Permanently remove a saved reference video (id from list_saved_references).

Get the stored deep analysis of a creator by creatorId, as an object: positioning, pillars (emoji, title, description), targetAudience, tone, formats (name, description), hooks, whatToAdapt, funnel (predominant tofu | mofu | bofu, text) and videoType (predominant spoken | text_on_screen | mix, text).

Run (or return the cached) AI deep analysis of a saved creator by creatorId.

Hide a creator (by handle, with or without @) from this brand's reference catalog searches.

Show a previously hidden creator (by handle) in this brand's reference catalog again.

Star or unstar an existing catalog creator as an inspiration for this brand.

Save an existing catalog video to this brand's reference library by videoId, without scraping or generating analysis.

Search the shared reference catalog of top-performing creator videos.

Get a catalog video with full caption and its stored analysis plus verbatim transcript and timed segments: hook, structure, visual, takeaway, verdict, beats, timing, model/source and evidence.

Search catalog creators by name or handle (min 2 chars).

Get a catalog creator profile, summary in the brand content language, accounts and 5 most-viewed catalog videos.

List ONLY one catalog creator's videos, without their profile, general analysis, video analyses or transcripts.

Browse creators without a search term.

Read Dalea's personalized For You video feed for this brand, using the same ranking as the app.

Analyze a catalog video with Dalea's video-analysis pipeline and return its analysis plus verbatim transcript.

List facts the app has learned about the creator (story, pillars, arguments, restrictions, preferences, products, milestones, voice, audience, goals).

Record a fact about the creator in the learning ledger (source manual, status active).

Archive a creator fact by id so it stops feeding generation.

Get the AI-maintained memory of who this creator is (free text plus structured fields).

Get the creator interview outcome: phase, origin story, 90-day goals, what content already works, struggles, themes and voice.

List the brand's macro content topics grouped from its creator facts, with usage counts and the fact ids behind each one.

List things the brand never wants in its content (restrictions), with where each one came from.

Add a restriction: something the brand never wants in its content.

Permanently delete one restriction by id (from list_restrictions).

Get the brand's script preferences: content pillars with weights, preferred formats, default duration, approved and banned hooks, standing instructions.

Update the brand's script preferences.

Review a learned fact by id: confirm validates it and restores it if archived; reject archives it with review provenance; correct archives it and records the corrected text.

Replace the consolidated creator memory with exactly one of memoryText or structured.

Rebuild creator memory from the latest stored facts, interview, strategy and content.

Read the current strategy interview, including messages, profile, phase and whether it is applied.

Run Dalea's strategy interview: start resumes an existing session; answer advances it; append refines existing context; reset archives the conversation and starts over; finishing the interview activates it automatically; apply activates an older completed interview that was never activated; apply_partial activates a usable partial interview.

Save structured context from an interview conducted by the agent: origin, goals90, winningContent, struggles, themes and voice.

List the brand's carousel drafts from the Carousel Studio (title, slide count, last edit).

Get one carousel draft with its slides (role, image prompt, headline/body/CTA texts) and funnelStage (tofu | mofu | bofu).

Create a new Instagram carousel in the Carousel Studio from an idea or brief: Dalea plans it, writes every slide in the brand's voice and language, and paints the artwork, exactly as the Studio does.

Check a carousel being created with create_carousel: status (generating | ready | failed), the phase and how many slides and pictures are done.

Render a carousel draft from the Carousel Studio into its final slide images (1080x1350 PNG, the same pixels the Studio exports) and show them to the user as a swipeable carousel.

List carousel/video publish jobs sent to Instagram or TikTok: status, scheduled time, per-platform result (permalink or error).

Schedule a carousel draft from the Carousel Studio to be posted on the brand's connected Instagram account at a given time.

Move a scheduled post (from schedule_carousel_post or list_carousel_posts) to a new time.

Cancel a scheduled post so it is not published.

List the brand's video editor projects (name, status queued|processing|preview_ready|ready|expired|failed, language, enabled edits, durations).

Get the latest render job of a video editor project: status, stage, progress percent, error code, plus project (status queued|processing|preview_ready|ready|expired|failed, expiresAt, expiringSoon) and the url of the project in the Dalea video editor.

Search the user's Dalea workspace: planned/written contents, the reference video catalog, and creators.

Fetch the full text of a search result by id (content:<id> = script with hook/body/cta/caption; catalog:<id> = reference video caption + full analysis and transcript in the selected brand analysis language; creator:<id> = creator bio and summary).