Brand knowledge

update_strategy_brief

Update the brand's strategy brief (onboarding brief). Only these keys can change: niche, niches, topics, profileType, contentGoal, icpWho, icpWants, mainPain, promiseLine, toneStyle, contentPillars, tabooTopics, mediaTypes. Keys not in patch are kept; offer, site and connected-platform data are never touched. Returns the brief's editable keys.

“Update my strategy brief, my main audience pain point has changed to time management.”

Say this to your assistant once Dalea is connected.

{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "update_strategy_brief",
    "arguments": {
      "patch": {
        "niche": "example niche",
        "niches": [
          "example niche"
        ]
      }
    }
  }
}

curl -X POST https://app.usedalea.ai/api/mcp/mcp \
  -H "Authorization: Bearer dalea_mcp_..." \
  -H "Content-Type: application/json" \
  -H "Accept: application/json, text/event-stream" \
  -d '{"jsonrpc":"2.0","id":1,"method":"tools/call","params":{"name":"update_strategy_brief","arguments":{"patch":{"niche":"example niche","niches":["example niche"]}}}}'

writetools/call/update_strategy_brief

IdempotentRequires dalea:write

Parameters

brandIdstring
patchobjectrequired
Show propertiesHide properties
- nichestring
  Up to 120 characters.
- nichesarray<string>
  Up to 20 items.
- topicsarray<string>
  Up to 20 items.
- profileType"personal_brand" | "company" | "other"
- contentGoal"audience" | "sell" | "both"
- icpWhostring
  Up to 500 characters.
- icpWantsstring
  Up to 500 characters.
- mainPainstring
  Up to 500 characters.
- promiseLinestring
  Up to 500 characters.
- toneStylearray<"direct" | "humorous" | "authority" | "storytelling" | "conversational">
  Up to 5 items.
- contentPillarsarray<object>
  Up to 12 items.
- tabooTopicsarray<string>
  Up to 20 items.
- mediaTypesarray<"short_video" | "carousel" | "stories">
  Up to 3 items.