Updated November 9, 2026 · Metricool prices checked on metricool.com/pricing the same day (USD, before tax).
Short answer: Metricool is a social media manager: it schedules to 11 networks, measures results, tracks competitors and handles your inbox and ads. It tells you what happened. Dalea makes what comes next: it edits your recorded videos, builds your carousels and publishes them to Instagram and TikTok, starting from the hooks, funnel stages and formats that worked on your profile. If you manage several brands or many networks and live in the reports, pick Metricool. If the bottleneck is editing your videos or making the next carousel, pick Dalea.
Dalea vs Metricool at a glance
| Dalea | Metricool | |
|---|---|---|
| Edit a recorded video (cuts, captions, zooms) | Yes, 30 videos/month, 1080p | No |
| Create a carousel from an idea, link or PDF | Yes, 20 carousels/month | No (publishes what you upload) |
| Publish and schedule | Instagram and TikTok, native | 11 networks, incl. LinkedIn, YouTube, Pinterest, Threads |
| Insights | Hooks, funnel and formats → the next post | Deep analytics, reports, up to 100 competitors |
| AI | Unlimited scripts; content built from your strategy | AI assistant for ideas and copy (5–35 credits per brand/month) |
| Inbox, DM automation, ads, link in bio | No | Yes |
| Brands and teams | One brand per plan | Up to 50 brands, client approvals (Advanced) |
| Price for one brand on Instagram + TikTok | $9.90/month or $49.90/year | Free (20 posts/month) or Starter $25/month ($20/month billed yearly) |
Where Metricool is better
- Analytics and reporting. Unlimited history, automated reports, competitor tracking (up to 100) and ad dashboards for Google, Facebook and TikTok. Dalea's insights are about your own content, not reporting.
- Many networks and many brands. 11 networks, and up to 50 brands with client approvals on Advanced. Built for agencies and social media managers.
- Community tools. Unified inbox, DM automations and a link-in-bio page. Dalea doesn't do these.
- A free plan for one brand.
Video editing
Dalea edits your video; Metricool publishes it. Upload a recording of yourself talking and Dalea returns it with cuts, captions, zooms and animations in 9:16, 1080p, in about three minutes. 30 videos a month. Metricool schedules the file you upload; editing happens somewhere else.
See how it works: automatic video editor.
Carousels
Dalea writes and designs the carousel; Metricool schedules the one you made. From an idea in your calendar, a link or a PDF, Dalea builds the slides with the content written and your brand applied. 20 a month.
See how it works: AI carousel generator.
Publishing and scheduling
Both publish automatically; Metricool covers more networks. Dalea publishes and schedules to Instagram and TikTok through their official login (Instagram professional account required). Metricool does it for 11 networks, with best times to post and a drag-and-drop calendar.
Insights: what happened vs what to post next
Metricool measures; Dalea turns the measurement into the next post. Metricool shows reach, engagement and competitors across networks. Dalea breaks your Instagram and TikTok posts down by hook, funnel stage and format, so you see which openings and formats bring reach, followers or sales, and the next carousel and the next video script start from that.
See how it works: profile analysis.
Strategy and scripts
Metricool helps you write a post; Dalea plans what to post. Dalea sets your profile's content pillars and plans the week, and writes unlimited video scripts (hook, body, call to action) for what you'll record. Metricool's AI assistant helps with ideas and copy, with monthly credits per brand. See the content planner and the AI script generator.
Price for one brand on Instagram + TikTok
- Dalea: $9.90 a month or $49.90 a year, with 30 edited videos, 20 carousels, unlimited scripts, insights and publishing included.
- Metricool: free for one brand (20 scheduled posts a month, 30 days of analytics, 5 AI credits); Starter is $25 a month, or $20 a month billed yearly. Video editing and carousel creation aren't included.
Choose Dalea if…
- Editing videos and making carousels is what slows you down.
- You run your own brand on Instagram and TikTok.
- You want your numbers to turn into the next post, not just a report.
Choose Metricool if…
- You manage several brands or clients.
- You post on many networks and need reports, competitor tracking and ad dashboards.
- You need an inbox and DM automation.
Using both
They fit together: make your Instagram and TikTok content in Dalea; if you report to clients or post elsewhere too, keep Metricool for analytics and the other networks.
FAQ
Is Dalea a Metricool alternative?
For one brand on Instagram and TikTok, yes, if what you need is to get posts out: Dalea edits the videos you record, designs your carousels and publishes them. For multi-brand reporting and many networks, Metricool is the better fit.
Does Metricool create content?
It has an AI assistant for ideas and copy, with monthly credits. It doesn't edit videos or design carousels.
How much does Metricool cost?
Free for one brand with limits; Starter is $25 a month, or $20 a month billed yearly (before tax).
Do I need a professional Instagram account for Dalea?
Yes, to publish from Dalea: Instagram only allows it for business or creator accounts. The same rule applies to Metricool and any other tool that publishes.
How long does it take to get started with Dalea?
Under five minutes from sign-up to your first piece of content.
Sources: Metricool · Metricool pricing · checked November 9, 2026.
