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Create my strategy

DALEA AI / Content strategy

Content strategyfor Instagram and TikTok

Define your audience, goals, pillars and tone for Instagram and TikTok. Use your strategy to guide content planning and script creation with Dalea AI.

Create my strategySee how it works
◎ Instagram♪ TikTokDalea AI
The foundation of your next postsIllustrative example
NicheContent creation
Video productionBehind the scenesDigital business
Content analyzed
AudienceEntrepreneurs who create their own content
Main challenge

Publish consistently without relying on a team.

Content mix
TOFUMOFUBOFU
Content pillars
01Teach with examples
02Show the process
03Present the solution
Tone of voiceDirect, practical and approachable
Creator knowledgeApplied to ideas and scripts

How it works

How Dalea AI builds a content strategy for you

Dalea AI Brand context01 / 04
Instagram
TikTok
Instagram
Dalea AI
What your videos reveal
01Recurring topics
02Content formats
03Audience response
Illustrative example
Your contentNicheContent mixContent pillars

Analyzes the content you already publish.

Dalea identifies the topics, formats and results of your videos to understand what works and what you have yet to cover.

  1. 01

    Analyzes the content you already publish.

    Dalea identifies the topics, formats and results of your videos to understand what works and what you have yet to cover.

  2. 02

    Explores your niche and understands your audience.

    Combines your brand context with niche references to understand who you want to reach, the problems you solve and your positioning.

  3. 03

    Balances reach, followers and sales.

    Organizes your content mix across the top, middle and bottom of the funnel to guide discovery, deeper engagement and offer-focused content.

  4. 04

    Defines the pillars of your next posts.

    Structures your core brand topics and uses these pillars, your audience and your tone of voice to generate ideas and scripts.

Create my strategy

Creator knowledge

Your context in every idea. Your strategy in every script.

01

Context throughout creation

Define your brand foundation and use it to guide ideas and scripts.

02

An adjustable strategy

Update your audience, pillars, voice and goals as your brand changes.

03

Organized production

Use visual planning to organize topics and track the progress of each piece of content.

Content strategy

Frequently asked questions

Explore plans

What does the content strategy include?

It brings together your brand information, audience, goals, pillars and tone. These guide the ideas and scripts Dalea generates.

How is strategy different from profile analysis?

Analysis examines your history and finds patterns. Strategy sets the direction for what you will create. Use the findings to refine your plan.

How does the strategy guide script creation?

Dalea uses your brand context, audience, pillars and tone of voice to generate ideas and scripts. You can update this foundation as your goals change.

Can I organize content in a calendar?

Yes. List, board and calendar views help you track content. Putting a topic on the calendar is different from scheduling publication on a social network.

Plans

Content intelligence.
All year long.

References, strategy, ideas, scripts and editing tools in one subscription.

  • Separate context for each brand
  • From idea to production in Dalea
  • Monthly and annual plans
Annual planSave 74%

From

$5.00 / month

On the annual plan, billed $60.00 per year.

Create my strategy

Or $19.00/month on the monthly plan.

Savings compared with monthly billing. Prices for your region.

MORE TOOLS TO CREATE

Keep creating with Dalea.

Find references, develop ideas and create new formats with Dalea.

Automatic video editor with AI

Cut clips and add captions, zooms and animations to your videos.

Explore the video editor

AI script generator

Create scripts for Reels and TikTok from an idea, or adapt another video to your content. Dalea writes using your context, speaking style and the goal of your video.

Create an AI script

Carousel generator

Turn your idea into a carousel with text and design.

Create a carousel

Viral video library

Find viral videos for your niche, explore their analysis and read the transcript. Import Instagram and TikTok references and adapt them to your profile with Dalea AI.

Explore viral videos

Profile analysis

Discover your strongest hooks, find videos with potential and analyze creators in your niche. Dalea turns Instagram and TikTok content into Insights that help you decide what to publish.

Analyze my profile

DALEA AI / Content strategy

Give your next pieces of content a clear direction.

Define your audience, goals, pillars and tone for Instagram and TikTok. Use your strategy to guide content planning and script creation with Dalea AI.

Create my strategy
Your profileYour connected strategy
NicheContent creation
Video productionBehind the scenesDigital business
Content analyzed
Content pillars
01Teach with examples
02Show the process
03Present the solution
Tone of voiceDirect, practical and approachable
Applied to ideas and scripts