Dalea
01Top of funnel
Reach a wider audience
Cover topics and questions that interest people who do not know you yet.
3 common mistakes when starting to create content.
DALEA AI / Profile analysis
AI profile analysisfor Instagram and TikTok
Discover your strongest hooks, find videos with potential and analyze creators in your niche. Dalea turns Instagram and TikTok content into Insights that help you decide what to publish.
◎ Instagram♪ TikTokDalea AI
How it works
How to turn profile analysis into content
Connect your Instagram and TikTok.
Connect your accounts to bring your profile videos and metrics together in one place.
- 01
Connect your Instagram and TikTok.
Connect your accounts to bring your profile videos and metrics together in one place.
- 02
Dalea extracts and analyzes all your content.
AI identifies speech, topics and hooks, then connects them with the results of each video.
- 03
See your key account Insights.
Understand what works on your profile, which posts have potential and where you can improve.
- 04
Explore promising hooks and winning formats.
Compare the approaches in your best videos and find new openings for topics worth trying again.
- 05
Always know what to post next.
Get suggestions based on your content. Pick an idea and create your next script with AI in Dalea.
YOUR PROFILE INSIGHTS
Know what to repeat, improve and test in your next video.
Homepage Insights connect results to your videos and suggest new topics, hooks and structures.
Videos behind the InsightIllustrative example
2.4×the average views
Profile average10K
These videos24K
Repeat your best formats.
Find what your most-viewed videos have in common.
Suggested hook
Here is how to turn one question into three pieces of content.
Scroll to explore Insights01 / 03
Reference creatorIllustrative example
Bruno Kalil@brunokalil_Instagram · TikTok
Profile analysis
01Practical tips
02Behind the business
03Customer questionsContent pillars
- Practical tips42%
- Behind the business33%
- Customer questions25%
Hook patternsDirect question“Do you make this mistake too?”
Hook→Demonstration→CTA
What to adapt
Open with a question and show the solution in action.
LEARN FROM OTHER CREATORS
See what you can adapt from leading creators in your niche.
Analyze videos, content pillars and hooks from creators in your niche. See which approaches you can adapt to your topics and voice.
Content pillarsHooks and structureContent funnel
TOP / MIDDLE / BOTTOM
Understand how to improve your content mix.
See which stages need more attention on your profile and balance content that attracts, builds relationships and sells.
02Middle of funnel
Gain more followers
Go deeper into topics, show your process and give people a reason to follow.
How to turn a customer question into a video.
03Bottom of funnel
Sell more of your services and products
Demonstrate your solution, address objections and invite people to explore your offer.
A product demonstration solving a real problem.
What does Dalea analyze on Instagram and TikTok profiles?
Dalea gathers available videos and metrics to identify performance patterns. Insights highlight winning formats, content with potential and opportunities to improve video hooks or structure.
Can I analyze another creator’s profile?
Yes. For reference profiles, Dalea analyzes positioning, audience, content pillars, formats, hook patterns and funnel stages. You get suggestions on what to adapt to your niche and style.
How does Dalea identify videos with potential?
Dalea looks for videos with engagement above your profile’s average and views below its median. Insights suggest new hooks to test a different approach.
Does Dalea analyze which hooks work best?
Yes. Analyses identify opening patterns and suggest hooks. Use the examples to create a new version of a video or develop another script.
Does the analysis cover the top, middle and bottom of the funnel?
Yes. Dalea classifies analyzed content by funnel stage and identifies the dominant stage in reference profiles. Use this to plan content for reach, relationships and sales.
Is there a minimum number of videos?
Performance Insights require at least 10 videos from the last 365 days imported into the brand and an active subscription. Reference creator analysis uses the content available from those profiles.
Do Insights guarantee more views?
Insights help you choose what to test using available data. Results depend on the content, audience and distribution on each platform.
Plans
Content intelligence.
All year long.
References, strategy, ideas, scripts and editing tools in one subscription.
- Separate context for each brand
- From idea to production in Dalea
- Monthly and annual plans
Annual planSave 74%
From
$5.00 / month
On the annual plan, billed $60.00 per year.
Or $19.00/month on the monthly plan.
Savings compared with monthly billing. Prices for your region.
MORE TOOLS TO CREATE
Keep creating with Dalea.
Find references, develop ideas and create new formats with Dalea.Automatic video editor with AI
Cut clips and add captions, zooms and animations to your videos.
Explore the video editorAI script generator
Create scripts for Reels and TikTok from an idea, or adapt another video to your content. Dalea writes using your context, speaking style and the goal of your video.
Create an AI scriptCarousel generator
Turn your idea into a carousel with text and design.
Create a carouselViral video catalog
Find trending videos and references for your niche.
Explore the catalogContent planning
Organize ideas and plan what to post on your profile.
Plan contentDALEA AI / Profile analysis
See deeper insights into your profile
Discover your strongest hooks, find videos with potential and analyze creators in your niche. Dalea turns Instagram and TikTok content into Insights that help you decide what to publish.
Analyze my profile